Prioritisation of features and opportunities
Item
Priority
Why is it important?
High
Makes it easier to find the products the user is looking for
High
Offers a more organised and straightforward user experience
High
Consistency helps to reduce the learning time and frustration
High
The more obvious this information is for the user, the easier it is to navigate the system
High
Makes it easy for shoppers to access information around the site
Medium
Social proof drives sales and creates customer loyalty and trust
Medium
Allows users to find products easily and quickly
Low
Authentic content marketing from a community of brand loyalists drives sales
Low
The user needs to be able to undo, redo and easily go back and forth on the page
Low
Increases efficiency and reduces barriers of usage
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